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<h2>Understanding Social Media Marketing</h2><p>Social media marketing is a powerful tool for building your brand. It involves using platforms like Facebook, Instagram, and Twitter to connect with your audience. By sharing content that resonates with them, you can increase your brand's visibility.</p><p>Many businesses in Cape Town have found success through social media marketing. They use it to reach their target audience and engage with them in meaningful ways. This helps build strong relationships and fosters brand loyalty.</p><figure id="figure-9tljb4ik0xm2xhfpd5"><img id="9tljb4ik0xm2xhfpd5" src="https://images.unsplash.com/photo-1608093310225-bb8260a85072?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzMwMzg5ODQ0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="social media" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1608093310225-bb8260a85072?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzMwMzg5ODQ0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Choosing the Right Platforms</h3><p>Not all social media platforms are the same. Each one has its unique features and audience. It’s important to choose the right platforms for your brand. Consider where your target audience spends most of their time.</p><p>For example, if your audience is younger, platforms like Instagram and TikTok might be more effective. If you are targeting professionals, LinkedIn could be a better choice. Understanding your audience will help you make informed decisions.</p><h3>Creating Engaging Content</h3><p>Content is king in social media marketing. Your posts should be engaging and relevant to your audience. Use a mix of images, videos, and text to keep your content fresh and interesting.</p><p>Some tips for creating engaging content include:</p><ul><li>Share behind-the-scenes looks at your business.</li><li>Post user-generated content.</li><li>Use interactive elements like polls and quizzes.</li></ul><h3>Building a Community</h3><p>Building a community around your brand is crucial. Engage with your followers by responding to their comments and messages. Show them that you value their input. This will help you build a loyal following.</p><p>Encourage your followers to share their experiences with your brand. User-generated content can be a powerful way to build trust and credibility. It also gives you more content to share on your social media channels.</p><h3>Measuring Your Success</h3><p>It's important to track your social media marketing efforts. Use analytics tools to measure your success. This will help you understand what’s working and what’s not. You can then adjust your strategy accordingly.</p><p>Some key metrics to track include:</p><ol><li>Engagement rate</li><li>Reach and impressions</li><li>Follower growth</li></ol><figure id="figure-uuh27ot76m2xhft5a"><img id="uuh27ot76m2xhft5a" src="https://images.unsplash.com/photo-1581092157699-83c90752400a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxhbmFseXRpY3MlMjB0b29sc3xlbnwwfHx8fDE3MzAzODk4NDl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="analytics tools" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1581092157699-83c90752400a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxhbmFseXRpY3MlMjB0b29sc3xlbnwwfHx8fDE3MzAzODk4NDl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Consistency is Key</h3><p>Consistency is important in social media marketing. Post regularly and keep your brand message consistent. This helps your audience know what to expect from you. It also keeps your brand top of mind.</p><p>Planning your content in advance can help you stay consistent. Use a content calendar to schedule your posts. This will ensure that you always have fresh content to share with your audience.</p><p>By following these tips, you can build a strong brand with social media marketing. Remember to stay engaged with your audience and measure your success. With time and effort, you will see your brand grow.</p>

Building Your Brand with Social Media Marketing

<p>Social media is a powerful tool for businesses. It can help you reach a wider audience and build stronger relationships with your customers. But managing social media can be draining and time-consuming for business owners. This is why AI powered apps become your work bestie!</p><h2>Why Use AI for Social Media?</h2><figure id="figure-36d4k1pt7nm0txea6q"><img id="36d4k1pt7nm0txea6q" src="https://images.unsplash.com/photo-1554177255-61502b352de3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1NXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI1ODIxMjc5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="neon signage" title="neon signage" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1554177255-61502b352de3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1NXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI1ODIxMjc5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>AI powered apps can automate many tasks. They can schedule posts, analyze data, help with targeting, and even help generate content. This saves you so much time and helps you focus on strategy. Let's look at some of my favourite AI powered apps and how they save us hours of work.</p><h3>Scheduling and Posting</h3><figure id="figure-scy6v91ogcm0txmunv"><img id="scy6v91ogcm0txmunv" src="https://images.unsplash.com/photo-1506485338023-6ce5f36692df?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3MXx8c2NoZWR1bGV8ZW58MHx8fHwxNzI1ODIxNzYxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="closeup photo of ballpoint pen near camera" title="closeup photo of ballpoint pen near camera" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1506485338023-6ce5f36692df?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3MXx8c2NoZWR1bGV8ZW58MHx8fHwxNzI1ODIxNzYxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Scheduling posts is essential for consistent engagement. Social media loves consistency. And as a business owner being consistent is tough. Small teams wearing many hats can be over whelming. That's why AI powered apps like <a data-mce-href="https://www.canva.com/" href="https://www.canva.com/" target="_blank" rel="noopener">Canva</a> and <a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">Planable </a>can help. They allow you to schedule posts across multiple platforms. You can plan your content weeks or months in advance, collaborate in real time and send feedback.</p><p>Planable offers an amazing all in one solution for every platform but it does come at a price. Here are my picks of best paid and free options:</p><ul><li>Planable - Paid<br></li><li>Later - Free and Paid</li><li>Hootsuite- Paid</li><li>Tikt Tok Studio - Free</li><li>Youtube Studio - Free</li><li>Facebook Business Suite - Free</li></ul><h3>Content Creation</h3><p>Creating engaging content is key to social media success. Everyone knows and loves Canva and it's becoming more and more powered by AI.&nbsp; Apart from that,&nbsp; Canva offers templates and design tools for creating eye-catching graphics.&nbsp;</p><p>These tools make it easier to produce high-quality content. You don't need to be a graphic designer or video editor to use. Helping businesses with small teams scale faster.</p><figure id="figure-uebjq5i92om0tx7x0r" class=""><img id="uebjq5i92om0tx7x0r" src="https://images.unsplash.com/photo-1620403724159-40363e84a155?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjb250ZW50JTIwY3JlYXRpb258ZW58MHx8fHwxNzI1ODIyNzg0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="man in yellow hoodie taking photo using black dslr camera" title="man in yellow hoodie taking photo using black dslr camera" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1620403724159-40363e84a155?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjb250ZW50JTIwY3JlYXRpb258ZW58MHx8fHwxNzI1ODIyNzg0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><ul><li>Gemini - the best and it's free, generate images and text. I love using Gemini combined with Canva to produce fun graphics, blog posts etc.&nbsp;</li><li>Copy.ai - perfect tool for writing</li><li>Blaze.ai - I haven't used this yet but I'm eyeing it, it's the on person marketing team ai</li><li>ChatGPT - I'm sure everyone know this by now</li><li>Canva&nbsp;</li></ul><h2>Top AI Apps for Social Media</h2><p>As mentioned, there are many AI apps available. My two favourite apps I use in tangem. Without them my life would be a mess. Or I just wouldn't have the time I do. As a social media manager and business owner, I know that social can be the most time-consuming of all.</p><ol><li><a data-mce-href="https://www.canva.com/" href="https://www.canva.com/" target="_blank" rel="noopener"><strong>Canva</strong>:</a> Canva uses AI to help you create stunning graphics. It's perfect for creating eye-catching social media posts. <strong>Cost: $54.99 a year / R1000 a year&nbsp;</strong></li><li><a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">&nbsp;<strong>Planable</strong></a><strong>: </strong>Planable also uses AI for a plethora of things. Such as helping you write content based on your designs in the app, helping target to the right audience, auto publishing and app intergration with Canva. <strong>Investment: Roughly $30 per art board / R535 minimum per month, additional users cost more.</strong><br></li></ol><h2>Why Use AI for Social Media?</h2><figure id="figure-73hhz09mjqm0txqfsr"><img id="73hhz09mjqm0txqfsr" src="https://cdn.durable.co/blocks/29epvySn1A5TqvgW8ZGGDPuiQSp2r1t8qSY9lTnUA2OgpLRPG4txja05IkGfQkR1.png" alt="orange megaphone on orange wall" title="orange megaphone on orange wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 90% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="90%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/29epvySn1A5TqvgW8ZGGDPuiQSp2r1t8qSY9lTnUA2OgpLRPG4txja05IkGfQkR1.png" data-mce-style="aspect-ratio: 16/9; object-position: 90% 30%;"></figure><p><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">This picture above is the perfect example of why AI powered apps are great. With the power of AI in Canva and Planable you are able to export your designs straight into planable from Canva. Turn them into caraousels, PDFs, videos, reels, the works. Simple, efficient, time-saving. Just downloading and uplodaing alone steals a massive amout of your time, with this you get the job done fast.</span></p><ul><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Faster scheduling</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">More accurate design file names (great for SEO)</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Easy Collaboration </span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Automatic Posting&nbsp;</span></li></ul><h2><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">The Best Video Editor Apps Powered by AI</span></h2><figure id="figure-34i1qztz7m0tz91rf" class=""><img id="34i1qztz7m0tz91rf" src="https://images.unsplash.com/photo-1493664543243-589b576c5bcd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8dmlkZW98ZW58MHx8fHwxNzI1ODI0MzQ2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="person holding black VHS tape" title="person holding black VHS tape" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1493664543243-589b576c5bcd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8dmlkZW98ZW58MHx8fHwxNzI1ODI0MzQ2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Video strategy is so important. I love video and spend majority of my consumption on this media type. We learn 10x faster by watching something. Which is why Youtube is so successful and is known as the number 1. learning channel. Right?! And so, video content has become more important over the years. With Youtube being the second largest search engine after Google. (Generally speaking)</span></p><ul><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong><a data-mce-href="https://desktop.captions.ai/" href="https://desktop.captions.ai/" target="_blank" rel="noopener">Capetions.ai</a></strong> - Saves hours with easy text captions generated, AI voice overs, voice cloning, gifs and so much more. <strong>Pricing is roughly: $12 / R200 a month</strong></span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><a data-mce-href="https://invideo.io/" href="https://invideo.io/" target="_blank" rel="noopener"><strong>inVideoAI</strong> </a>- Video to content using promopts, easy to customize and re-work to your liking using stock images and videos pulled from prompt generation.<strong> Cost about: $28/ R500 a month</strong></span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong><a data-mce-href="https://www.videoleapapp.com/" href="https://www.videoleapapp.com/" target="_blank" rel="noopener">VideoLeap</a></strong> - Premade AI templates, kind of feels like a Canva for Video only</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong>Instagram Editor</strong> - So easy and free, just save your video without the watermark.</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong>TikTok Editor</strong> -<strong> Free but time-consuming</strong>, and comes with TikTok watermark which looks unprofessional on other channels. But great for Tik Toks, if you have that kind of time and can create content just for Tik Tok, using Tik Tok editor.&nbsp;</span></li></ul><h3>How to Choose the Right AI Powered App<br><img id="g52d765p2m0tx8gfa" src="https://images.unsplash.com/photo-1535378917042-10a22c95931a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8YWklMjB0ZWNobm9sb2d5fGVufDB8fHx8MTcyNTgyMDk1MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="ai technology" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1535378917042-10a22c95931a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8YWklMjB0ZWNobm9sb2d5fGVufDB8fHx8MTcyNTgyMDk1MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></h3><p>Consider what tasks you want to automate and your budget. Some apps focus on specific things like video generation or scheduling while others offer an intergration of many or combinations like Canva. When you work with us, all apps are included in your monhtly package. And we help you create, plan and schedule <strong><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank" rel="noopener">digital marketing strategies using AI.</a></strong></p>

Boost Your Social Media with AI Powered Apps

<h2>Modern Digital Marketing Tools that Work for You</h2><figure id="figure-rn7v9bjtqm0a4sm4y"><img id="rn7v9bjtqm0a4sm4y" src="https://media.gettyimages.com/id/1405977110/photo/internet-of-things-iot-digital-marketing-online-shopping-concept-woman-using-mobile-smart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=lFG4BqbqfsF7Jnq1kDZXvaTWDWcQGT_YNEY45RyDpJ0=" alt="Internet of Things IoT, digital marketing, online shopping concept, Woman using mobile smart phone and laptop with internet network connection, social media, technology icons" title="Internet of Things IoT, digital marketing, online shopping concept, Woman using mobile smart phone and laptop with internet network connection, social media, technology icons" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1405977110/photo/internet-of-things-iot-digital-marketing-online-shopping-concept-woman-using-mobile-smart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=lFG4BqbqfsF7Jnq1kDZXvaTWDWcQGT_YNEY45RyDpJ0=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Businesses need the right tools to stay competitive. The best digital marketing tools for small business are relevant to now. Let's learn what tools help your team and business streamline tasks, gain valuable leads, improve efficiency, and measure performance. Let's explore some essential digital tools every small business should consider.&nbsp;</p><h2>Social Media Management Tools</h2><p>Social media is a crucial part of any digital marketing strategy. My favourite tool right now has got to be <a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">Plannable</a>. You can schedule everything, approve posts to publish and collaborate with team memebers in real time. Try all features, except x posting, for free, for up to 40 posts. </p><figure id="figure-i982he02a8m0a4wvkz"><img id="i982he02a8m0a4wvkz" src="https://images.unsplash.com/photo-1462841764092-352b1d22ced3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI0NjIzNjUyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Women scheduling social media on her phone" title="Women scheduling social media on her phone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1462841764092-352b1d22ced3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI0NjIzNjUyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>The Best Lead Generation Digital Marketing Tool</h2><p>If your business needs leads then you need whatsapp business. And if you aren't using it yet, you need to start. <a data-mce-href="https://business.whatsapp.com/" href="https://business.whatsapp.com/">Whatspp business</a> is the best perfomaing sales channel. Your profile should be optimised. And a click to chat action from your website is highly recommended.</p><h3>An Optimised WhatsApp Business Catlogue Example</h3><figure id="figure-fqpkrt2e6m0a503zh"><img id="fqpkrt2e6m0a503zh" src="https://cdn.durable.co/blocks/1crICXzRmwJjPaRN5HpggGO0qACNGOnKjdJumy5kb4M31LHAJpOsQXFJJd4kbJoX.png" alt="person holding white and blue click pen" title="person holding white and blue click pen" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 45% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="45%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1crICXzRmwJjPaRN5HpggGO0qACNGOnKjdJumy5kb4M31LHAJpOsQXFJJd4kbJoX.png" data-mce-style="aspect-ratio: 16/9; object-position: 45% 30%;"></figure><p>Your whatsapp profile should be optimised and complete. Add your working hours and even products and services. Ensure you add relevant keywords too and pictures so people can clearly see what you offer. In this example you can see that the <a data-mce-href="https://pandaboxtakeaway.co.za/" href="https://pandaboxtakeaway.co.za/" target="_blank" rel="noopener">PandaBox</a> catlogue is clearly optimised.&nbsp;</p><p><strong>Sidenote:</strong> Try to include whats app stories into your content strategy.</p><h2>The Best SEO Tools</h2><p>SEO is essential for driving organic traffic to your website. Tools like <a data-mce-href="https://neilpatel.com/ubersuggest/" href="https://neilpatel.com/ubersuggest/" target="_blank" rel="noopener">Neil Patel's Uber Suggest</a> and Ahrefs are two of my favourites. You can use both tools for free in the beginning. While Ubersuggest offers a more competive price compared to Ahrefs. You can also use Google Search console for free. But you will still need someone like an SEO to understand and uncover SEO strategies within your business.</p><figure id="figure-2g2h1lz5yqjm0a4ea1h" class=""><img id="2g2h1lz5yqjm0a4ea1h" src="https://media.gettyimages.com/id/2158026446/photo/organic-traffic-text-on-yellow-paper-near-paper-clips-on-table.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9WK3u6Cn19lHpQVkpn9v1Ezga9jyn1RBuCzBf8ZlEoA=" alt="Organic traffic. text on yellow paper near paper clips on table" title="Organic traffic. text on yellow paper near paper clips on table" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2158026446/photo/organic-traffic-text-on-yellow-paper-near-paper-clips-on-table.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9WK3u6Cn19lHpQVkpn9v1Ezga9jyn1RBuCzBf8ZlEoA=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>AI Website Builder Tools</h2><figure id="figure-8qaphmsutm0a6wb0o"><img id="8qaphmsutm0a6wb0o" src="https://images.unsplash.com/photo-1485827404703-89b55fcc595e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxBSSUyMHdlYnNpdGV8ZW58MHx8fHwxNzI0NjI3ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="white robot near brown wall" title="white robot near brown wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1485827404703-89b55fcc595e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxBSSUyMHdlYnNpdGV8ZW58MHx8fHwxNzI0NjI3ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>What's a business wihtout a website? A virtual space to show exactly what you offer. And it's getting much easier to build, manage and upkeep. Wordpress website development and maintenace can be costly and time-consuming. That's why an AI websites are becoming popluar. I made this website with <a data-mce-href="https://durable.co/" href="https://durable.co/">Durable</a>. They take care of all the maintrence and SEO. And I'm excited to test and share the perfomance compared to a tradiutional wordpress site. So be sure to <a data-mce-href="https://www.youtube.com/@CookieSEO" href="https://www.youtube.com/@CookieSEO" target="_blank" rel="noopener">follow me on Youtube</a> for all the SEO experiemnts.</p><h2>Google's Tools&nbsp;</h2><figure id="figure-lo3ut5iifm0a5l75t"><img id="lo3ut5iifm0a5l75t" src="https://media.gettyimages.com/id/1163973538/photo/googles-headquarters-in-silicon-valley-in-mountain-view-california.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=S-pWTG-qRS3Ozx5FWVaOJ_LTH1yXDFj6wFErFmaAlbk=" alt="Google's headquarters in Silicon Valley in Mountain View, California." title="Google's headquarters in Silicon Valley in Mountain View, California." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1163973538/photo/googles-headquarters-in-silicon-valley-in-mountain-view-california.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=S-pWTG-qRS3Ozx5FWVaOJ_LTH1yXDFj6wFErFmaAlbk=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Google offers a plethora of free digital marketing tools for your small business. Such as Google Ads keyword planner, Google Maps or Google my Business, Google Drive for document sharing and storage collaboration, Google sheets for data collection, Gemini your AI assistant and work bestie and Google Calander for appointment scheduling. I use all of these tools for clients that sign up for my <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank" rel="noopener">digital marketing services</a>.</p><p>Pretty cool right? So what are you waiting for. Get going with these free tools or <a data-mce-href="https://cookie-ai-marketing.com/contact" href="https://cookie-ai-marketing.com/contact" target="_blank" rel="noopener">reach out</a> and I'll set it up for you.</p>

Essential Digital Marketing Tools for Your Small Business

pen near black lined paper and eyeglasses

<h2>Understanding the use of AI-Powered SEO</h2><p>AI-powered SEO or the use of AI in <a data-mce-href="https://cookie-ai-marketing.com/blog/seo-beginners-guide" href="https://cookie-ai-marketing.com/blog/seo-beginners-guide">SEO</a>, uses artificial intelligence and machine learning to improve your website's ranking on search engines. It helps you show up better in search. By analyzing data, discovering trends, and developing content strategies. And ultimately making better, data-driven decisions. By using AI tools, you can optimize your site more efficiently and effectively.&nbsp;</p><figure id="figure-5jrxjdlnklzwkudp4"><img id="5jrxjdlnklzwkudp4" src="https://media.gettyimages.com/id/1979289147/photo/data-analysis-science-and-big-data-with-ai-technology-analyst-or-scientist-uses-a-computer.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=m74K7mZVgZ1XII5_hY2uY64pERpuygg5xZHxdCD4hhM=" alt="Data analysis science and big data with AI technology. Analyst or Scientist uses a computer and dashboard for analysis of information on complex data sets on computer. Insights development engineer" title="Data analysis science and big data with AI technology. Analyst or Scientist uses a computer and dashboard for analysis of information on complex data sets on computer. Insights development engineer" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1979289147/photo/data-analysis-science-and-big-data-with-ai-technology-analyst-or-scientist-uses-a-computer.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=m74K7mZVgZ1XII5_hY2uY64pERpuygg5xZHxdCD4hhM=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>AI can tailor content based on data you feed it</h3><h3>Key AI Tools for SEO</h3><p>Several AI tools can boost your <a data-mce-href="https://cookie-ai-marketing.com/seo-services" href="https://cookie-ai-marketing.com/seo-services">SEO</a> efforts. Here are a few of my favorite tools that are leveraging AI:</p><ul><li>Keyword Research tools: Tools like <a data-mce-href="https://ads.google.com/intl/en_za/home/tools/keyword-planner/" href="https://ads.google.com/intl/en_za/home/tools/keyword-planner/" target="_blank" rel="noopener">Google Ads Keyword Planner</a> and <a data-mce-href="https://www.semrush.com/" href="https://www.semrush.com/" target="_blank" rel="noopener">SEMrush</a> use AI to suggest relevant keywords based on search volume and competition.</li><li>Content Optimization: AI-powered platforms like <a data-mce-href="https://www.copy.ai/" href="https://www.copy.ai/">copy.ai</a> and <a data-mce-href="https://gemini.google.com/app" href="https://gemini.google.com/app">gemini</a> can generate content ideas, write optimized copy, and even create meta descriptions and tag (I like using Gemini but guide Gemini with best practices). Even <a data-mce-href="https://yoast.com/wordpress/plugins/seo/" href="https://yoast.com/wordpress/plugins/seo/" target="_blank" rel="noopener">Yoast SEO </a>&nbsp;(premium option only) has built-in AI tools.</li><li>Technical SEO: Tools like <a data-mce-href="https://search.google.com/search-console/about" href="https://search.google.com/search-console/about" target="_blank" rel="noopener">Google Serach Console </a>can analyze your website for technical issues, while AI can prioritize recommendations based on impact.</li><li>Rank Tracking: AI-driven rank-tracking tools monitor your website's performance and identify trends over time. Like GSC, and <a data-mce-href="https://neilpatel.com/ubersuggest/" href="https://neilpatel.com/ubersuggest/" target="_blank" rel="noopener">Ubersuggest </a>has incorporated AI into its platform to enhance its capabilities and provide more valuable insights to users. (I love to use Ubersugest to check other businesses' traffic)</li></ul><h3>Google Search Console: Your Technical SEO Ally</h3><figure id="figure-ouuogzvlomlzwlf1ni"><img id="ouuogzvlomlzwlf1ni" src="https://images.unsplash.com/photo-1625296276703-3fbc924f07b5?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxnb29nbGUlMjBzZWFyY2glMjBjb25zb2xlfGVufDB8fHx8MTcyMzgwNTcyOXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="a computer screen with a bunch of data on it" title="a computer screen with a bunch of data on it" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1625296276703-3fbc924f07b5?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxnb29nbGUlMjBzZWFyY2glMjBjb25zb2xlfGVufDB8fHx8MTcyMzgwNTcyOXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><br>Google Search Console is a free tool offered by Google that provides crucial data about your website's performance in search results. It's essential for identifying and resolving technical SEO issues with real world data from your own website.&nbsp;&nbsp;</p><p>Google Search Console (GSC) is increasingly leveraging AI to provide more actionable insights and recommendations to website owners.</p><h3>Key features and benefits:</h3><ul><li>Crawl errors: Discover and fix issues preventing Google from accessing your pages.&nbsp;&nbsp;<br></li><li>Index coverage: Monitor which pages are indexed and identify any issues preventing indexing</li><li>Performance: Analyze search queries, clicks, and impressions to understand user behavior.</li><li>Mobile usability: Identify mobile-friendliness issues and improve user experience.&nbsp;</li><li>Core Web Vitals: Measure website performance metrics crucial for user experience.&nbsp; &nbsp;</li></ul><p>Not using Google search console yet? Or maybe you're not even sure if you are. GSC is crucial for data collection. Let me help you <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">set up GSC on your website</a>.</p><h2>Adjust your strategy based on the data you collect</h2><figure id="figure-pcw57ai9qmlzwkui8n"><img id="pcw57ai9qmlzwkui8n" src="https://images.unsplash.com/photo-1640158615573-cd28feb1bf4e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxkYXRhfGVufDB8fHx8MTcyMzgwNTYwOHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="a close up of a window with a building in the background" title="a close up of a window with a building in the background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1640158615573-cd28feb1bf4e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxkYXRhfGVufDB8fHx8MTcyMzgwNTYwOHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Results won't happen overnight but with AI it's faster and smoother</h2><p><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">AI-powered SEO</a> offers many advantages. It saves time, improves accuracy, and helps with <strong><a data-mce-href="https://cookie-ai-marketing.com/blog/googles-free-ai-tools" href="https://cookie-ai-marketing.com/blog/googles-free-ai-tools" target="_blank" rel="noopener">data collecting, reporting and tracking</a>. </strong>By using AI tools, you can boost your website's ranking and reach more people organically. Start exploring AI options today to <strong><a data-mce-href="https://cookie-ai-marketing.com/blog/why-your-business-needs-marketing-and-seo" href="https://cookie-ai-marketing.com/blog/why-your-business-needs-marketing-and-seo" target="_blank" rel="noopener">take your SEO to the next level.</a></strong>&nbsp;</p><h3>AI SEO Requires Human Intervention&nbsp;</h3><figure id="figure-c5jg5k5i6lzwm597h"><img id="c5jg5k5i6lzwm597h" src="https://images.unsplash.com/photo-1523240795612-9a054b0db644?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8aHVtYW5zfGVufDB8fHx8MTcyMzgwNjk1NXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="three men laughing while looking in the laptop inside room" title="three men laughing while looking in the laptop inside room" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1523240795612-9a054b0db644?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8aHVtYW5zfGVufDB8fHx8MTcyMzgwNjk1NXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>AI is a powerful SEO tool, but human oversight is crucial. While AI can automate tasks and gather data. As well as expand on your content ideas and startegies. Humans provide the final touch; creativity, critical thinking, and brand voice and identity. Ensuring content resonates with target audiences and is useful to users and your ideal customer.&nbsp; Learn more how <a data-mce-href="https://cookie-ai-marketing.com/about" href="https://cookie-ai-marketing.com/about" data-mce-selected="inline-boundary">SEO is the foundation of your business.</a></p>

The Power of AI in SEO: Unleashing the Future of Digital Marketing

white and blue abstract painting on white wall

<h2><br>Understanding the Impact of Google's free AI tools in Digital Marketing</h2><figure id="figure-kilag3y7zilyxfg7r2"><img id="kilag3y7zilyxfg7r2" src="https://images.unsplash.com/photo-1532618500676-2e0cbf7ba8b8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8ZGlnaXRhbCUyMG1hcmtldGluZ3xlbnwwfHx8fDE3MjQ2NjU2NzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="three person using laptops" title="three person using laptops" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1532618500676-2e0cbf7ba8b8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8ZGlnaXRhbCUyMG1hcmtldGluZ3xlbnwwfHx8fDE3MjQ2NjU2NzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><br>Digital marketing and modern marketing has transformed the way businesses operate in 2024. To thrive in this ever-changing competitive environment, businesses must leverage reliable tools to enhance their online presence and grow their business. Google, offers a suite of free AI tools that can be a game-changer for businesses of all sizes. So let's dig in!</p><h2>Gemini: Your AI-Poweered Personal Assistant aka Work Bestie</h2><figure id="figure-b3anmnq23nlyxfb0wr"><img id="b3anmnq23nlyxfb0wr" src="https://cdn.durable.co/blocks/2cyJKavogtGMPPI8Mb6G6b1PXBzqGiQ3PtEkxVyjQhrClbeZLStISWYnsOKM95NX.png" alt="3 women sitting on chair in front of table with laptop computers" title="3 women sitting on chair in front of table with laptop computers" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2cyJKavogtGMPPI8Mb6G6b1PXBzqGiQ3PtEkxVyjQhrClbeZLStISWYnsOKM95NX.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><br><strong><a data-mce-href="https://gemini.google.com/app" href="https://gemini.google.com/app" target="_blank" rel="noopener">Gemini, Google's advanced language mode</a></strong>l, is more than just an AI chatbot. It's a versatile tool capable of effectivel organising, and strategising business operations. Here are some ways its improving businesses:</p><p><strong>Boosting Productivity:</strong> By automating routine tasks, Gemini frees up valuable time for employees to focus on strategic initiatives.</p><p><strong>Data-Driven Insights:</strong> Gemini can analyze vast datasets, uncovering hidden patterns and trends that inform better decision-making in real time.</p><p><strong>Content Creation Machine</strong>: Gemini can generate content ideas and draft large amount of copy, saving time and effort while ensuring content relevance in your niche.</p><p><strong>Technical SEO and Web Development Powerhouse: </strong>You can easily use Gemini to guide you through any technical SEO difficulties. Or website errors you may face within your website. Saving you a massive cost. If you have someone in-house that is tech savy. Guide them to use and chat with Gemin daily.</p><h3><strong>Google Ads AI: </strong>Optimizing for Maximum Impact&nbsp;</h3><figure id="figure-f5uv7oat16lyxfn28w" class=""><img id="f5uv7oat16lyxfn28w" src="https://images.unsplash.com/photo-1654277041042-8927699fcfd2?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxnb29nbGUlMjBhZHN8ZW58MHx8fHwxNzIxNjgwMjY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="a white google logo on a blue background" title="a white google logo on a blue background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1654277041042-8927699fcfd2?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxnb29nbGUlMjBhZHN8ZW58MHx8fHwxNzIxNjgwMjY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><br>Google Ads is powered by AI, and it is powerfully designed to maximize the return on investment (ROI) of advertising campaigns. Helping business owners and marketers save time in a cookie-less world. While Google Ads is paid, the tools inside are free.</p><p><strong>Targeting:</strong> By leveraging AI and your existing data, businesses can reach their target audience effectively in a privacy-safe way. It's pretty magical.</p><p><strong>Enhanced Bidding</strong>: Google Ads AI intelligently manages bidding strategies, ensuring optimal ad placement. And allowing you and your team to free up time for other things, like stratgey and data organisation and collection.</p><p><strong>Performance Optimization:</strong> Real-time data analysis enables continuous improvement of ad campaigns. Leveraging AI and Google products for optimal perfomance online and in search engines.</p><p><strong>Google Ads leverages your Data: </strong>This ai is powered by data and can read and rewrite keywords, title and desctiptions based off of your webiste content or the content you feed it. Helping you create your ad copy in minute8s. Or even seconds.</p><h3>Combining Forces for Business Success</h3><figure id="figure-nsw782wu9tlyxfmfqa"><img id="nsw782wu9tlyxfmfqa" src="https://images.unsplash.com/photo-1623150109608-2c00fdf2f016?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHx5ZXMlMjBwbGVhc2V8ZW58MHx8fHwxNzIxNjcxMTU5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="coca cola bottle on brown wooden post" title="coca cola bottle on brown wooden post" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1623150109608-2c00fdf2f016?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHx5ZXMlMjBwbGVhc2V8ZW58MHx8fHwxNzIxNjcxMTU5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><br>When Gemini and Google Ads AI are used in combination with each other, businesses can achieve remarkable digital marekting results. By automating tasks, analyzing data, and optimizing ad campaigns, organizations can streamline operations, increase efficiency, and drive growth through:</p><p><strong>Data-Driven Decision Making: </strong>Combining insights from Gemini's data analysis with Google Ads AI performance metrics creates a powerful foundation for strategic planning.</p><p><br><strong>Enhanced Customer Experience:</strong> By understanding customer behavior through AI, businesses can tailor their offerings and messaging for maximum impact.</p><p><strong>Competitive Advantage:</strong> Early adoption of these free AI tools can position businesses above competitors.</p><figure id="figure-803lcvm65glyxg08j6" class=""><img id="803lcvm65glyxg08j6" src="https://images.unsplash.com/photo-1483985988355-763728e1935b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxoYXBweSUyMGN1c3RvbWVyfGVufDB8fHx8MTcyMTY2OTkxN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="photo of woman holding white and black paper bags" title="photo of woman holding white and black paper bags" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1483985988355-763728e1935b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxoYXBweSUyMGN1c3RvbWVyfGVufDB8fHx8MTcyMTY2OTkxN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Google's free AI tools like Gemini and Google Ads AI, offer immense potential for businesses seeking to thrive in the digital age. By harnessing the power of these tools, businesses can improve efficiency, make data-driven decisions, and ultimately achieve their business goals. It's time to embrace the AI revolution and unlock new opportunities. So get ready to learn<strong> <a data-mce-href="https://cookie-ai-marketing.com/blog/how-to-use-ai-for-digital-marketing" href="https://cookie-ai-marketing.com/blog/how-to-use-ai-for-digital-marketing" target="_blank" rel="noopener">how to use ai for digital marketing.</a></strong></p><p><img id="7p0mk5mcblyxfy1jn" src="https://images.unsplash.com/photo-1465805139202-a644e217f00e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0Mnx8cmVhbGx5JTIwZ29vZCUyMGFkfGVufDB8fHx8MTcyMTY3MTU2NXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="man walking beside graffiti wall" title="man walking beside graffiti wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1465805139202-a644e217f00e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0Mnx8cmVhbGx5JTIwZ29vZCUyMGFkfGVufDB8fHx8MTcyMTY3MTU2NXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></p><p>Let's teach you and your team how&nbsp;to use these tools to improve your business productivity, efficieny and growth online! <strong><a data-mce-href="https://wa.me/+27825488419" href="https://wa.me/+27825488419" target="_blank" rel="noopener">Chat with me</a> </strong>and Ill show you how.</p><p> Or learn more about my <strong><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank" rel="noopener">digita</a></strong><strong><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank">l marketing solutions for small businesses</a>.</strong></p>

Unleashing the Power of Google's Free AI Tools for Small Business Growth

<p>Digital marketing and<a data-mce-href="https://cookie-ai-marketing.com/seo-services" href="https://cookie-ai-marketing.com/seo-services"> SEO</a> are essential for any business that wants to grow online. They help you reach more customers, and your target audience and improve your online presence. In this post, we will explain why your business needs a great <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">digital marketing strategy. </a></p><p>And when that is combined with SEO, sprinkled like fairy dust across your entire digital landscape, creates; magic for your business.&nbsp;</p><h2>What is Digital Marketing?</h2><figure id="figure-fzcrjg639slykre10n"><img id="fzcrjg639slykre10n" src="https://media.gettyimages.com/id/1648044864/photo/the-idea-is-that-online-marketing-digital-channels-relies-on-internet-to-communicate-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=izLg6Rxa19OayYgn1yjSLFfFxo36R02kqGCKuQi4d_k=" alt="The idea is that online marketing digital channels relies on 'Internet' to communicate and analyze solutions and content developed in global network connection." title="The idea is that online marketing digital channels relies on 'Internet' to communicate and analyze solutions and content developed in global network connection." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1648044864/photo/the-idea-is-that-online-marketing-digital-channels-relies-on-internet-to-communicate-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=izLg6Rxa19OayYgn1yjSLFfFxo36R02kqGCKuQi4d_k=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Digital marketing is the process of promoting your products or services online, on your website, on socials or or digitally. It involves understanding your audience and finding ways to reach them on the internet.&nbsp;</p><h2>Digital Marketing and AI</h2><p>There are many ways to market your business online. Including <a data-mce-href="https://cookie-ai-marketing.com/blog/building-your-brand" href="https://cookie-ai-marketing.com/blog/building-your-brand">social media marketing</a>, SEO marketing, content marketing, community management, PPC (advertising), public relations, influencer marketing, and now AI marketing.&nbsp; When I talk about AI marketing, it is the process of your business getting found in the AI. Much like SEO for SERPS (Search Engine Results Pages)</p><p> For example, Gemini (An AI large language model) suggesting you in the AI overview in Google search. Or ChatGPT suggests your business based on a user's prompt. This is the goal for your business. To get found online, in the world of social media, the internet, and now inside AI too. Apart from, that you can <a data-mce-href="https://cookie-ai-marketing.com/blog/how-to-use-ai-for-digital-marketing" href="https://cookie-ai-marketing.com/blog/how-to-use-ai-for-digital-marketing" title="AI for marketing" target="_blank" rel="noopener">use generative ai tools to market your business online.</a></p><figure id="figure-7o5zv53nolykq6azt" class=""><img id="7o5zv53nolykq6azt" src="https://images.unsplash.com/photo-1612066473428-fb6833a0d855?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8QUl8ZW58MHx8fHwxNzIwODc2MDc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="woman in black and white dress sitting on bed" title="woman in black and white dress sitting on bed" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1612066473428-fb6833a0d855?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8QUl8ZW58MHx8fHwxNzIwODc2MDc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2><a data-mce-href="https://cookie-ai-marketing.com/blog/seo-beginners-guide" href="https://cookie-ai-marketing.com/blog/seo-beginners-guide">What is SEO?</a></h2><p>SEO stands for Search Engine Optimization. SEO involves many techniques. Some but not all, include; keyword research and optimisation, on-page optimization, technical SEO, <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">SEO strategy</a>, off-page SEO, social media SEO, image SEO, video SEO, and link building. It is the process of helping your business get found on the internet. Through different kinds of media formats by using the right keywords and understanding your audience's search intent. </p><p>By using these techniques, you can improve your website's performance and attract more visitors organically.</p><h2>Benefits of SEO Marekting</h2><figure id="figure-s0a3qcywilykrpomx"><img id="s0a3qcywilykrpomx" src="https://images.unsplash.com/photo-1483058712412-4245e9b90334?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8d2lubmluZyUyMHRlY2hub2xvZ3l8ZW58MHx8fHwxNzIwOTE0ODI0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="silver iMac with keyboard and trackpad inside room" title="silver iMac with keyboard and trackpad inside room" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1483058712412-4245e9b90334?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8d2lubmluZyUyMHRlY2hub2xvZ3l8ZW58MHx8fHwxNzIwOTE0ODI0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Using <a data-mce-href="https://cookie-ai-marketing.com/about" href="https://cookie-ai-marketing.com/about">SEO across all your online channels</a> can provide many benefits for your business. Here are some key advantages:</p><ul><li><strong>Increased Visibility:</strong> Reach a wider and more targeted audience. SEO improves your search engine rankings, making it easier for people to find you. Therefore if you incorporate SEO into every part of your business your new potential customers can easily find you. Rather than the other way around. Such as traditional marketing techniques like "cold-calling".</li><li><strong>Higher Traffic: Effective SEO marketing drives </strong>more visitors. Not only to your website but to your effective "landing pages" or checkout stations. This can lead to more social messages, form fills, inquiries, more foot traffic and more revenue.&nbsp;</li><li><strong>Better Engagement:<a data-mce-href="https://cookie-ai-marketing.com/" href="https://cookie-ai-marketing.com/"> SEO marketing</a> </strong>allows you to connect with your audience. Because when you use the right keywords and search intent when marketing online, your content is more relevant and valuable. Increasing click-through rates.</li></ul><h3>Cost-Effective Strategy</h3><p>SEO is a long-term investment. But it is a cost-effective way to grow your business. Unlike traditional marketing or even paid ads. SEO offers long-term benefits. Once you have a solid strategy in place, you can continue to see results without constant spending. But you need <strong><a data-mce-href="https://cookie-ai-marketing.com/seo-services" href="https://cookie-ai-marketing.com/seo-services">someone to manage SEO</a></strong> effectively every month.</p><figure id="figure-baouk8mitklykq6e9l"><img id="baouk8mitklykq6e9l" src="https://images.unsplash.com/photo-1533421644343-45b606745fb1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4N3x8c2F2aW5nJTIwbW9uZXl8ZW58MHx8fHwxNzIwOTE0MjMyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="lighted ATM" title="lighted ATM" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1533421644343-45b606745fb1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4N3x8c2F2aW5nJTIwbW9uZXl8ZW58MHx8fHwxNzIwOTE0MjMyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Building Trust and Credibility with a WInning Strategy</h3><p>Digital marketing and SEO, when combined, are a powerful force for online success. By understanding your target audience and their search intent, you can <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" title="SEO content services">create compelling content </a>&nbsp;optimized for search engines and people, ultimately attracting more qualified leads.</p><p>However, building a successful SEO and digital marketing strategy requires ongoing effort, expertise, and a deep understanding of the ever-evolving online space. This is where partnering with a professional SEO and digital marketing lead comes in.</p><h3>Here's how we can help:</h3><figure id="figure-0xj0m1ffzhmlykr32qv"><img id="0xj0m1ffzhmlykr32qv" src="https://images.unsplash.com/photo-1523568114750-b593de7df18f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8aGVscHxlbnwwfHx8fDE3MjA5MTI4ODN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="green Super helpful neon signage near window" title="green Super helpful neon signage near window" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 25% 20%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="25%" data-positiony="20%" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1523568114750-b593de7df18f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8aGVscHxlbnwwfHx8fDE3MjA5MTI4ODN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: 25% 20%;"></figure><h3>Develop a Customized Strategy</h3><p>We'll work with you to understand your unique business goals and target audience, crafting a personalized SEO and digital marketing plan that aligns perfectly with your needs. Stay Ahead of the Curve: Our team keeps a pulse on the latest SEO trends and algorithm updates, ensuring your website remains optimized for maximum visibility.</p><p><br>Deliver Measurable Results: We track key metrics and provide regular monthly reports to demonstrate the impact of our work, keeping you informed and on track for success. Learn more about how our <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" title="Digital marketing services online">digital marketing services </a>can help your business.</p><h3><br>Ready to take your business to the next level?</h3><figure id="figure-zk7mac79wclykr8ktp"><img id="zk7mac79wclykr8ktp" src="https://images.unsplash.com/photo-1517816428104-797678c7cf0c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8c29jaWFsfGVufDB8fHx8MTcwNjgwOTgzMnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="orange megaphone on orange wall" title="orange megaphone on orange wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1517816428104-797678c7cf0c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8c29jaWFsfGVufDB8fHx8MTcwNjgwOTgzMnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Contact us today for a free website audit and consultation. We'll discuss your specific goals and show you how our SEO and digital marketing expertise can help you achieve them. <a data-mce-href="https://cookie-ai-marketing.com/contact" href="https://cookie-ai-marketing.com/contact" title="Contact Cookie-ai" target="_blank" data-mce-selected="inline-boundary">Let's work together</a> to build trust and credibility with your target audience, driving sustainable growth for your business online.</p>

Why Your Business Needs SEO

Cookie-AI-Marketing

Digital Marketing and SEO solutions for small businesses. Automate your digital marketing with the best AI solutions. From internet and website marketing to blogging, social media and paid Google ads. As a seo marketer, I can help you set up your entire digital marketing strategy for success. Using AI responsibly and SEO best practices and methods. From content planning and development to content marketing. SEO is not dead and AI has revolutionised the industry. I help your team use AI tools in their digital marketing plans.