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<h2>Introduction to Traditional Marketing</h2><p>Traditional marketing has been the cornerstone of business promotion for decades. This form of marketing includes methods such as print advertisements, billboards, television commercials, and direct mail. These techniques have proven effective over the years, reaching a broad audience and establishing brand recognition.</p><p>However, traditional marketing often comes with high costs and limited tracking capabilities. Businesses may find it challenging to measure the return on investment (ROI) accurately. Despite these challenges, traditional marketing remains relevant, especially for local businesses in Cape Town looking to establish a strong physical presence.</p><figure id="figure-5jeb1yx688m49zby1a"><img id="5jeb1yx688m49zby1a" src="https://media.gettyimages.com/id/693894304/photo/multi-channel-marketing-successful-mass-media-campaign.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=D9cb2YP6StL4UG1zhzwWvSxcofFVIfmUD7GrNCH-nhU=" alt="traditional marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/693894304/photo/multi-channel-marketing-successful-mass-media-campaign.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=D9cb2YP6StL4UG1zhzwWvSxcofFVIfmUD7GrNCH-nhU=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>The Rise of AI-Driven Marketing</h2><p>In contrast, AI-driven marketing leverages artificial intelligence to optimize marketing strategies and campaigns. This innovative approach uses data analytics, machine learning, and predictive modeling to understand consumer behavior and preferences. AI-driven marketing can personalize content, automate tasks, and provide real-time insights, making it a powerful tool for businesses in Cape Town.</p><p>For instance, AI can analyze social media interactions to identify trends and sentiments, allowing businesses to tailor their messages accordingly. This level of customization can lead to higher engagement rates and better customer satisfaction.</p><figure id="figure-6a5cj2gu3m49zby1a"><img id="6a5cj2gu3m49zby1a" src="https://media.gettyimages.com/id/1916819918/photo/artificial-intelligence-innovation-ai-adoption-and-working-ai-with-a-digital-brain-in-a.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jr0LcoIViMZg5jyf1Byt5Lt3BIldUZPHoG5avtsi1rA=" alt="AI marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1916819918/photo/artificial-intelligence-innovation-ai-adoption-and-working-ai-with-a-digital-brain-in-a.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jr0LcoIViMZg5jyf1Byt5Lt3BIldUZPHoG5avtsi1rA=" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Cost Efficiency and ROI</h3><p>One of the significant advantages of AI-driven marketing is cost efficiency. While traditional marketing methods often require substantial investments, AI tools can automate many processes, reducing labor costs and human errors. Additionally, AI-driven marketing provides precise targeting, ensuring that marketing efforts reach the right audience, thereby maximizing ROI.</p><p>In contrast, traditional marketing's broad reach can sometimes result in wasted resources, as not all viewers may be interested in the product or service being advertised. By focusing on specific demographics and behaviors, AI-driven marketing can deliver more effective and efficient campaigns. Learn how you can use <strong><a data-mce-href="https://cookie-ai-marketing.com/blog/googles-free-ai-tools" href="https://cookie-ai-marketing.com/blog/googles-free-ai-tools">Google's AI tools for marketing.</a></strong></p><h3>Data-Driven Decision Making</h3><p>Data is at the heart of <strong><a data-mce-href="https://cookie-ai-marketing.com/blog/ai-in-seo" href="https://cookie-ai-marketing.com/blog/ai-in-seo">AI-driven marketing.</a></strong> By collecting and analyzing vast amounts of data, AI can uncover patterns and insights that would be impossible to detect manually. This data-driven approach allows businesses to make informed decisions and adjust their strategies in real-time.</p><p>Traditional marketing, on the other hand, relies heavily on intuition and experience. While these elements are valuable, they may not always provide the accuracy and precision that data-driven insights offer. In Cape Town's competitive market, leveraging data can give businesses a significant edge.</p><figure id="figure-9jj5b9lswm49zby1a"><img id="9jj5b9lswm49zby1a" src="https://media.gettyimages.com/id/1954841243/photo/data-analysis-chart-graph-3d-statistics-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JqlWDrRuqpKotSJiWlw9XEKfqmlar9qw3g5TGMGWdVk=" alt="data analysis" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1954841243/photo/data-analysis-chart-graph-3d-statistics-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JqlWDrRuqpKotSJiWlw9XEKfqmlar9qw3g5TGMGWdVk=" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Personalization and Customer Experience</h3><p>Personalization is another area where AI-driven marketing excels. AI can create highly personalized experiences by analyzing individual customer data, such as browsing history, purchase behavior, and preferences. This level of customization can enhance customer satisfaction and loyalty.</p><p>Traditional marketing techniques often struggle to achieve this level of personalization. While they can create broad segments based on demographics, they may not address the unique needs and preferences of individual customers. In a diverse city like Cape Town, personalized marketing can help businesses connect with their audience on a deeper level.</p><h2>Is AI Marketing right for your business?</h2><p>Both traditional and AI-driven marketing have their strengths and weaknesses. The right choice depends on the business goals. Traditional marketing remains effective for building brand awareness and reaching a broad audience. However, AI-driven marketing offers significant advantages in terms of cost efficiency, data-driven decision-making, and personalization.</p><p>For businesses in Cape Town looking to stay competitive, integrating AI-driven marketing strategies can provide valuable insights and enhance customer engagement. By combining the best of both worlds, businesses can create <strong><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">comprehensive marketing campaigns</a></strong> that leverage the strengths of traditional methods while harnessing the power of AI.</p>

Comparing Traditional vs AI-Driven Marketing in Cape Town

<p>Build a website with AI using <a data-mce-href="https://durable.sjv.io/k0nDDx" href="https://durable.sjv.io/k0nDDx">Durable AI Builder.&nbsp; </a>And get a website in seconds. It's that is easy. I built this webiste on Durable, and I'm experimenting with the performance vs a traditional WordPress website.&nbsp; AI is a more affordable solution from a maintenance and upkeep perspective. So let's get straight into it.&nbsp;</p><p>I am signed up with <a data-mce-href="https://durable.sjv.io/k0nDDx" href="https://durable.sjv.io/k0nDDx">Durable, </a>afilliate program so I will receive a commission if you decide to sign up for a professional website with their digital marketing platform. You can build a website for free and choose to buy your domain through Durable later. So you have the chance to see if it's suited to your business needs.</p><h2>Why Should You Choose an AI Website?</h2><figure id="figure-bpabcujybqm3iwuvwz"><img id="bpabcujybqm3iwuvwz" src="https://images.unsplash.com/photo-1507238691740-187a5b1d37b8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHx3aHklMjBjaG9vc2UlMjBhJTIwd2Vic2l0ZXxlbnwwfHx8fDE3MzE2ODU1NzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="cost effective website" title="cost effective website" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 90% 75%;" data-corners="default" data-aspect="16:9" data-caption="AI websites are affordable solutions that simplify running a business" data-positionx="90%" data-positiony="75%" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1507238691740-187a5b1d37b8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHx3aHklMjBjaG9vc2UlMjBhJTIwd2Vic2l0ZXxlbnwwfHx8fDE3MzE2ODU1NzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: 90% 75%;"><figcaption class="body-normal text-gray-500 mt-2">AI websites are affordable solutions that simplify running a business</figcaption></figure><p>It's a cost-effective website solution to build compared to traditional WordPress websites. It costs $15 a month with hosting and DNS, for a basic Durable AI website such as this website, <a href="build and manage lead generation websites" data-mce-href="build and manage lead generation websites">cookie-ai-marketing.com.&nbsp;</a></p><p>Whereas WordPress hosting ranges from $3 - $50 dollars per month. And you still need to find a web developer or SEO. Preferably both plus a designer for a logo. Most professional WordPress website's rates start from $500-$1500 and more. I wouldn't charge anything less than R20 000 for a fully SEO-optimised WordPress website. You can find the websites I've built on WordPress in this list:</p><ul><li><a data-mce-href="https://spiritmamma.co.za/" href="https://spiritmamma.co.za/">Meditation and Mindfulness website</a> example&nbsp;</li><li><a data-mce-href="https://pandaboxtakeaway.co.za/" href="https://pandaboxtakeaway.co.za/">Restaurant website</a></li><li><a data-mce-href="https://cheftaki.co.za/" href="https://cheftaki.co.za/">Professional food services </a>WordPress website&nbsp;</li></ul><h2>Step 1: Sign up with Durable to build an AI website</h2><p>First, you need to sign up on <a data-mce-href="https://durable.sjv.io/k0nDDx" href="https://durable.sjv.io/k0nDDx">app.durable.co</a>. Provide your email and create a password. Or use Google to log in and make the process easy.</p><p>Or you might be prompted first to make your website. The AI will ask you questions about your business, add the details, and explore the AI magic.</p><figure id="figure-mjjp1gljupm3hcuiel"><img id="mjjp1gljupm3hcuiel" src="https://cdn.durable.co/blocks/10Y53OqwSZUraLamJPScoKQtkZ1LOmQ93YB4Ip5JsgF33eSeT0YSey5ekN4IVgzI.jpg" alt="sign up" title="sign up" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/10Y53OqwSZUraLamJPScoKQtkZ1LOmQ93YB4Ip5JsgF33eSeT0YSey5ekN4IVgzI.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Customize Your Website</h2><p><img id="zriobaw9khm3hcumc9" src="https://images.unsplash.com/photo-1667516328905-87e6f52cc016?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4MHx8eWVzfGVufDB8fHx8MTcyMDU1NTE0Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="a hand holding a card" title="a hand holding a card" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1667516328905-87e6f52cc016?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4MHx8eWVzfGVufDB8fHx8MTcyMDU1NTE0Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></p><p>Now, it's time to customize your website. You can replace text, images, and other elements or re-generate them with the ai. The library is filled with stock images so it's easy to use the drag-and-drop feature to place items where you want them.</p><p>Remember to keep your content simple and clear. This will help users navigate your site easily. Also, try to keep SEO best practices in mind when designing and shuffling your content. Always remember:</p><ul><li>Use buttons for actions like WhatsApp app messages or signing up for something and not for links</li><li>Add good internal links to the most important pages such as service pages<br></li><li>Add keywords naturally in your heading, body, and alt tags&nbsp;</li><li>Spread out your keywords naturally&nbsp;</li><li>There are no meta descriptions to add in the AI builder</li><li>Enable the automatic SEO in the backend of durable<br></li><li>There is no SEO customization everything is automated but you can edit and adjust the keywords created for you in the builder<br data-mce-bogus="1"></li></ul><h3>Keywords in the Website Builder</h3><figure id="figure-xlccaf8z1uem3ixynmc"><img id="xlccaf8z1uem3ixynmc" src="https://cdn.durable.co/blocks/2agcwiOWN4DCcpdFwYwuMooQycKDYBYfdkwjxkx4lC2trZrwTfeS1OU7VC93RKWX.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2agcwiOWN4DCcpdFwYwuMooQycKDYBYfdkwjxkx4lC2trZrwTfeS1OU7VC93RKWX.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Preview and Test</h2><p>Before publishing your website, preview it. This will show you how it looks on different devices. Make sure everything works correctly.</p><p>If you find any issues, go back and make the necessary changes. Testing is crucial to ensure a smooth user experience. Once your site is done you can focus on running your business.&nbsp;</p><figure id="figure-03kommpvjm3hcuoeq"><img id="03kommpvjm3hcuoeq" src="https://images.unsplash.com/photo-1483058712412-4245e9b90334?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8cHJldmlldyUyMHdlYnNpdGV8ZW58MHx8fHwxNzMxNjc2NzU3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="silver iMac with keyboard and trackpad inside room" title="silver iMac with keyboard and trackpad inside room" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1483058712412-4245e9b90334?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8cHJldmlldyUyMHdlYnNpdGV8ZW58MHx8fHwxNzMxNjc2NzU3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Publish Your Website</h2><p>Once you are satisfied with your website, it's time to publish it. Click the "Publish" button on the dashboard. Your website is now live.</p><p>You can share the link with others and start promoting your website. The best part is you don't have to worry about backups or updates. Everything from a development and upkeep perspective is done. Now you just need to create content and keep it updated and fresh. And promote your website using <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services">social media marketing.</a></p><h2>No maintenance or Updates</h2><p>Building a website is not a one-time task. Many people don't realize that. And that's why their WordPress sites don't perform well. Regular maintenance and updates are essential in WordPress. And you need SEO. That's why AI builders are so attractive. No website maintenance is needed. Just content updating. The SEO is automatically integrated into the website builder. I'm testing the SEO performance and will write about it in the next blog.</p><p>Ready to try an <a data-mce-href="https://durable.sjv.io/k0nDDx" href="https://durable.sjv.io/k0nDDx" target="_blank" rel="noopener">AI website</a>? Let's hop on a Google Meet and I'll guide you through the process or book an <a href="https://cookieseomarketing.com/" data-mce-href="https://cookieseomarketing.com/">SEO class</a> class with me and learn more about digital marketing solutions.</p><p>&nbsp;I'm excited to bring your brand to life with an AI-powered website and affordable digital marketing solutions. <a data-mce-href="https://cookie-ai-marketing.com/contact" href="https://cookie-ai-marketing.com/contact">Contact me</a> to learn more.</p>

Build a Website on Durable - AI Website Builder Guide

Contemporary artistic collage depicting hands holding binoculars against a blue background with space for text.

<h2>What is SEO?</h2><p>&nbsp;SEO is the art of optimizing a website to improve its visibility on search engines like Google and Bing. It is more crucial than ever before. As search engines evolve, so too must SEO strategies. Beyond traditional keyword optimization, modern SEO encompasses a holistic approach that considers semantic search, user experience, and technical SEO. By mastering these techniques, businesses can attract organic traffic, enhance brand visibility, and ultimately drive conversions.</p><p><a data-mce-href="https://cookie-ai-marketing.com/seo-services" href="https://cookie-ai-marketing.com/seo-services">New SEO </a>is optimizing for search. And helping businesses, brands, and people get found online. And as search evolves so does SEO. SO let's get into it!</p><figure id="figure-qfos2nrjnnm3da2lgc"><img id="qfos2nrjnnm3da2lgc" src="https://media.gettyimages.com/id/668720932/photo/blue-sea.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=7-4njgqFOmTbxaz2ikowRN7p3iKbFV7CL5nkN2nYlho=" alt="Blue sea" title="Blue sea" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="SEO is like catching wave in the sea of the internet" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/668720932/photo/blue-sea.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=7-4njgqFOmTbxaz2ikowRN7p3iKbFV7CL5nkN2nYlho=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">SEO is like catching wave in the sea of the internet</figcaption></figure><h2>Why is SEO Important?</h2><p>SEO is crucial because it helps people find your website/ business. When your site ranks higher on search engines, people are more likely to click on it. This can lead to more customers, more sales, and more growth for your business.</p><p>Without SEO, your website might get lost in the vast sea of the internet. Even if your website looks perfect people might not ever see it. SEO ensures that your content reaches people: the right people; eventually.&nbsp;</p><h3>Keywords: The Foundation of SEO</h3><p>Keywords are the words and phrases that people type into search. They are the foundation of SEO. By understanding and using the right keywords, you can make your content more relevant to what people are searching for.</p><p>Start by researching keywords related to your business. Tools like Google Keyword Planner and Ubersuggest can help. Once you have a list of keywords, use them naturally in your content. Avoid overusing them, as this can lead to keyword stuffing which is a red flag.</p><h2>On-Page SEO</h2><p>On-page SEO refers to the elements on your website that you can control. This includes your content, HTML tags, and site architecture. Here are some key aspects of on-page SEO:</p><ul><li><strong>Title Tags:</strong> These are the titles of your web pages. They should be clear, concise, and include your main keywords.</li><li><strong>Meta Descriptions:</strong> These are short descriptions of your web pages. They should also include your main keywords and provide a brief summary of the content.</li><li><strong>Headings:</strong> Use headings (H1, H2, H3) to structure your content. This makes it easier for search engines to understand and rank your content.</li></ul><h3>SEO is catching the right wave at the right time</h3><p>Creating high-quality content is one of the most important aspects of SEO. And allows your business to catch the right wave at the right time in the sea of the internet.</p><ul><li>Your content should answer the search intent</li><li>It must be informative, engaging, and relevant to your audience or niche</li><li>It should also include your keywords naturally</li></ul><p>Regularly update your content to keep it fresh. Updating website content is a ranking factor. Good performing websites are well-maintained. This shows search engines that your site is active and relevant. Additionally, use images, videos, and other media to enhance your content and make it more engaging. As well as show up in search for images and videos that link back to your website.</p><figure id="figure-xwypt069om3da2rai"><img id="xwypt069om3da2rai" src="https://media.gettyimages.com/id/1314365109/photo/aerial-view-with-surfing-on-ideal-barrel-wave-blue-perfect-waves-and-surfers-in-ocean.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=2qmGLn8tp1BemLeBVRG9XzXIPJcUp9AvV8SP4q88YpI=" alt="Aerial view with surfing on ideal barrel wave. Blue perfect waves and surfers in ocean" title="Aerial view with surfing on ideal barrel wave. Blue perfect waves and surfers in ocean" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1314365109/photo/aerial-view-with-surfing-on-ideal-barrel-wave-blue-perfect-waves-and-surfers-in-ocean.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=2qmGLn8tp1BemLeBVRG9XzXIPJcUp9AvV8SP4q88YpI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Off-Page SEO</h2><p>Off-page SEO refers to actions taken outside your website to improve its ranking. Such as internal sales. Yes the bridge between internal sales and SEO exists. And is in fact crucial. Then there is also public relations, digital PR, and link building. Link building mainly involves building backlinks to your site. Backlinks are links from other websites to your site. They act as votes of confidence, showing search engines that your site is trustworthy and authoritative.&nbsp;</p><p>To build backlinks, create high-quality content that others will want to link to. You can also reach out to other websites and ask for backlinks. Social media marketing is another effective strategy and is a good signal to Google that you are trustworthy.</p><h3>Monitoring and Adjusting Your SEO Strategy</h3><p>SEO is not a one-time task. It requires monthly monitoring, strategy and adjustments. Don't be fooled by SEO gurus that offer a one-off solution. Search marketing or SEO is an ongoing digital marketing solution. It helps you provide revenue for your business through a website, app, or online platforms by optimizing for your ideal customer. </p><p>Learn more in an<a data-mce-href="cookieseomarketing.com" href="cookieseomarketing.com" target="_blank" rel="noopener"> SEO class.&nbsp;</a></p>

Understanding SEO: A Beginner's Guide

timelapse photography of vehicles and buildings

<h2>Understanding Social Media Marketing</h2><p>Social media marketing is a powerful tool for building your brand. It involves using platforms like Facebook, Instagram, and Twitter to connect with your audience. By sharing content that resonates with them, you can increase your brand's visibility.</p><p>Many businesses in Cape Town have found success through social media marketing. They use it to reach their target audience and engage with them in meaningful ways. This helps build strong relationships and fosters brand loyalty.</p><figure id="figure-9tljb4ik0xm2xhfpd5"><img id="9tljb4ik0xm2xhfpd5" src="https://images.unsplash.com/photo-1608093310225-bb8260a85072?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzMwMzg5ODQ0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="social media" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1608093310225-bb8260a85072?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzMwMzg5ODQ0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Choosing the Right Platforms</h3><p>Not all social media platforms are the same. Each one has its unique features and audience. It’s important to choose the right platforms for your brand. Consider where your target audience spends most of their time.</p><p>For example, if your audience is younger, platforms like Instagram and TikTok might be more effective. If you are targeting professionals, LinkedIn could be a better choice. Understanding your audience will help you make informed decisions.</p><h3>Creating Engaging Content</h3><p>Content is king in social media marketing. Your posts should be engaging and relevant to your audience. Use a mix of images, videos, and text to keep your content fresh and interesting.</p><p>Some tips for creating engaging content include:</p><ul><li>Share behind-the-scenes looks at your business.</li><li>Post user-generated content.</li><li>Use interactive elements like polls and quizzes.</li></ul><h3>Building a Community</h3><p>Building a community around your brand is crucial. Engage with your followers by responding to their comments and messages. Show them that you value their input. This will help you build a loyal following.</p><p>Encourage your followers to share their experiences with your brand. User-generated content can be a powerful way to build trust and credibility. It also gives you more content to share on your social media channels.</p><h3>Measuring Your Success</h3><p>It's important to track your social media marketing efforts. Use analytics tools to measure your success. This will help you understand what’s working and what’s not. You can then adjust your strategy accordingly.</p><p>Some key metrics to track include:</p><ol><li>Engagement rate</li><li>Reach and impressions</li><li>Follower growth</li></ol><figure id="figure-uuh27ot76m2xhft5a"><img id="uuh27ot76m2xhft5a" src="https://images.unsplash.com/photo-1581092157699-83c90752400a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxhbmFseXRpY3MlMjB0b29sc3xlbnwwfHx8fDE3MzAzODk4NDl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="analytics tools" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1581092157699-83c90752400a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxhbmFseXRpY3MlMjB0b29sc3xlbnwwfHx8fDE3MzAzODk4NDl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Consistency is Key</h3><p>Consistency is important in social media marketing. Post regularly and keep your brand message consistent. This helps your audience know what to expect from you. It also keeps your brand top of mind.</p><p>Planning your content in advance can help you stay consistent. Use a content calendar to schedule your posts. This will ensure that you always have fresh content to share with your audience.</p><p>By following these tips, you can build a strong brand with social media marketing. Remember to stay engaged with your audience and measure your success. With time and effort, you will see your brand grow.</p>

Building Your Brand with Social Media Marketing

<p>Social media is a powerful tool for businesses. It can help you reach a wider audience and build stronger relationships with your customers. But managing social media can be draining and time-consuming for business owners. This is why AI powered apps become your work bestie!</p><h2>Why Use AI for Social Media?</h2><figure id="figure-36d4k1pt7nm0txea6q"><img id="36d4k1pt7nm0txea6q" src="https://images.unsplash.com/photo-1554177255-61502b352de3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1NXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI1ODIxMjc5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="neon signage" title="neon signage" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1554177255-61502b352de3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1NXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI1ODIxMjc5fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>AI powered apps can automate many tasks. They can schedule posts, analyze data, help with targeting, and even help generate content. This saves you so much time and helps you focus on strategy. Let's look at some of my favourite AI powered apps and how they save us hours of work.</p><h3>Scheduling and Posting</h3><figure id="figure-scy6v91ogcm0txmunv"><img id="scy6v91ogcm0txmunv" src="https://images.unsplash.com/photo-1506485338023-6ce5f36692df?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3MXx8c2NoZWR1bGV8ZW58MHx8fHwxNzI1ODIxNzYxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="closeup photo of ballpoint pen near camera" title="closeup photo of ballpoint pen near camera" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1506485338023-6ce5f36692df?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3MXx8c2NoZWR1bGV8ZW58MHx8fHwxNzI1ODIxNzYxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Scheduling posts is essential for consistent engagement. Social media loves consistency. And as a business owner being consistent is tough. Small teams wearing many hats can be over whelming. That's why AI powered apps like <a data-mce-href="https://www.canva.com/" href="https://www.canva.com/" target="_blank" rel="noopener">Canva</a> and <a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">Planable </a>can help. They allow you to schedule posts across multiple platforms. You can plan your content weeks or months in advance, collaborate in real time and send feedback.</p><p>Planable offers an amazing all in one solution for every platform but it does come at a price. Here are my picks of best paid and free options:</p><ul><li>Planable - Paid<br></li><li>Later - Free and Paid</li><li>Hootsuite- Paid</li><li>Tikt Tok Studio - Free</li><li>Youtube Studio - Free</li><li>Facebook Business Suite - Free</li></ul><h3>Content Creation</h3><p>Creating engaging content is key to social media success. Everyone knows and loves Canva and it's becoming more and more powered by AI.&nbsp; Apart from that,&nbsp; Canva offers templates and design tools for creating eye-catching graphics.&nbsp;</p><p>These tools make it easier to produce high-quality content. You don't need to be a graphic designer or video editor to use. Helping businesses with small teams scale faster.</p><figure id="figure-uebjq5i92om0tx7x0r" class=""><img id="uebjq5i92om0tx7x0r" src="https://images.unsplash.com/photo-1620403724159-40363e84a155?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjb250ZW50JTIwY3JlYXRpb258ZW58MHx8fHwxNzI1ODIyNzg0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="man in yellow hoodie taking photo using black dslr camera" title="man in yellow hoodie taking photo using black dslr camera" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1620403724159-40363e84a155?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxjb250ZW50JTIwY3JlYXRpb258ZW58MHx8fHwxNzI1ODIyNzg0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><ul><li>Gemini - the best and it's free, generate images and text. I love using Gemini combined with Canva to produce fun graphics, blog posts etc.&nbsp;</li><li>Copy.ai - perfect tool for writing</li><li>Blaze.ai - I haven't used this yet but I'm eyeing it, it's the on person marketing team ai</li><li>ChatGPT - I'm sure everyone know this by now</li><li>Canva&nbsp;</li></ul><h2>Top AI Apps for Social Media</h2><p>As mentioned, there are many AI apps available. My two favourite apps I use in tangem. Without them my life would be a mess. Or I just wouldn't have the time I do. As a social media manager and business owner, I know that social can be the most time-consuming of all.</p><ol><li><a data-mce-href="https://www.canva.com/" href="https://www.canva.com/" target="_blank" rel="noopener"><strong>Canva</strong>:</a> Canva uses AI to help you create stunning graphics. It's perfect for creating eye-catching social media posts. <strong>Cost: $54.99 a year / R1000 a year&nbsp;</strong></li><li><a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">&nbsp;<strong>Planable</strong></a><strong>: </strong>Planable also uses AI for a plethora of things. Such as helping you write content based on your designs in the app, helping target to the right audience, auto publishing and app intergration with Canva. <strong>Investment: Roughly $30 per art board / R535 minimum per month, additional users cost more.</strong><br></li></ol><h2>Why Use AI for Social Media?</h2><figure id="figure-73hhz09mjqm0txqfsr"><img id="73hhz09mjqm0txqfsr" src="https://cdn.durable.co/blocks/29epvySn1A5TqvgW8ZGGDPuiQSp2r1t8qSY9lTnUA2OgpLRPG4txja05IkGfQkR1.png" alt="orange megaphone on orange wall" title="orange megaphone on orange wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 90% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="90%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/29epvySn1A5TqvgW8ZGGDPuiQSp2r1t8qSY9lTnUA2OgpLRPG4txja05IkGfQkR1.png" data-mce-style="aspect-ratio: 16/9; object-position: 90% 30%;"></figure><p><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">This picture above is the perfect example of why AI powered apps are great. With the power of AI in Canva and Planable you are able to export your designs straight into planable from Canva. Turn them into caraousels, PDFs, videos, reels, the works. Simple, efficient, time-saving. Just downloading and uplodaing alone steals a massive amout of your time, with this you get the job done fast.</span></p><ul><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Faster scheduling</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">More accurate design file names (great for SEO)</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Easy Collaboration </span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Automatic Posting&nbsp;</span></li></ul><h2><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">The Best Video Editor Apps Powered by AI</span></h2><figure id="figure-34i1qztz7m0tz91rf" class=""><img id="34i1qztz7m0tz91rf" src="https://images.unsplash.com/photo-1493664543243-589b576c5bcd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8dmlkZW98ZW58MHx8fHwxNzI1ODI0MzQ2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="person holding black VHS tape" title="person holding black VHS tape" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1493664543243-589b576c5bcd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8dmlkZW98ZW58MHx8fHwxNzI1ODI0MzQ2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Video strategy is so important. I love video and spend majority of my consumption on this media type. We learn 10x faster by watching something. Which is why Youtube is so successful and is known as the number 1. learning channel. Right?! And so, video content has become more important over the years. With Youtube being the second largest search engine after Google. (Generally speaking)</span></p><ul><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong><a data-mce-href="https://desktop.captions.ai/" href="https://desktop.captions.ai/" target="_blank" rel="noopener">Capetions.ai</a></strong> - Saves hours with easy text captions generated, AI voice overs, voice cloning, gifs and so much more. <strong>Pricing is roughly: $12 / R200 a month</strong></span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><a data-mce-href="https://invideo.io/" href="https://invideo.io/" target="_blank" rel="noopener"><strong>inVideoAI</strong> </a>- Video to content using promopts, easy to customize and re-work to your liking using stock images and videos pulled from prompt generation.<strong> Cost about: $28/ R500 a month</strong></span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong><a data-mce-href="https://www.videoleapapp.com/" href="https://www.videoleapapp.com/" target="_blank" rel="noopener">VideoLeap</a></strong> - Premade AI templates, kind of feels like a Canva for Video only</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong>Instagram Editor</strong> - So easy and free, just save your video without the watermark.</span></li><li><span style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-style: var(--head-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"><strong>TikTok Editor</strong> -<strong> Free but time-consuming</strong>, and comes with TikTok watermark which looks unprofessional on other channels. But great for Tik Toks, if you have that kind of time and can create content just for Tik Tok, using Tik Tok editor.&nbsp;</span></li></ul><h3>How to Choose the Right AI Powered App<br><img id="g52d765p2m0tx8gfa" src="https://images.unsplash.com/photo-1535378917042-10a22c95931a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8YWklMjB0ZWNobm9sb2d5fGVufDB8fHx8MTcyNTgyMDk1MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="ai technology" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1535378917042-10a22c95931a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8YWklMjB0ZWNobm9sb2d5fGVufDB8fHx8MTcyNTgyMDk1MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></h3><p>Consider what tasks you want to automate and your budget. Some apps focus on specific things like video generation or scheduling while others offer an intergration of many or combinations like Canva. When you work with us, all apps are included in your monhtly package. And we help you create, plan and schedule <strong><a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank" rel="noopener">digital marketing strategies using AI.</a></strong></p>

Boost Your Social Media with AI Powered Apps

<h2>Modern Digital Marketing Tools that Work for You</h2><figure id="figure-rn7v9bjtqm0a4sm4y"><img id="rn7v9bjtqm0a4sm4y" src="https://media.gettyimages.com/id/1405977110/photo/internet-of-things-iot-digital-marketing-online-shopping-concept-woman-using-mobile-smart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=lFG4BqbqfsF7Jnq1kDZXvaTWDWcQGT_YNEY45RyDpJ0=" alt="Internet of Things IoT, digital marketing, online shopping concept, Woman using mobile smart phone and laptop with internet network connection, social media, technology icons" title="Internet of Things IoT, digital marketing, online shopping concept, Woman using mobile smart phone and laptop with internet network connection, social media, technology icons" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1405977110/photo/internet-of-things-iot-digital-marketing-online-shopping-concept-woman-using-mobile-smart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=lFG4BqbqfsF7Jnq1kDZXvaTWDWcQGT_YNEY45RyDpJ0=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Businesses need the right tools to stay competitive. The best digital marketing tools for small business are relevant to now. Let's learn what tools help your team and business streamline tasks, gain valuable leads, improve efficiency, and measure performance. Let's explore some essential digital tools every small business should consider.&nbsp;</p><h2>Social Media Management Tools</h2><p>Social media is a crucial part of any digital marketing strategy. My favourite tool right now has got to be <a data-mce-href="https://planable.io/" href="https://planable.io/" target="_blank" rel="noopener">Plannable</a>. You can schedule everything, approve posts to publish and collaborate with team memebers in real time. Try all features, except x posting, for free, for up to 40 posts. </p><figure id="figure-i982he02a8m0a4wvkz"><img id="i982he02a8m0a4wvkz" src="https://images.unsplash.com/photo-1462841764092-352b1d22ced3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI0NjIzNjUyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Women scheduling social media on her phone" title="Women scheduling social media on her phone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1462841764092-352b1d22ced3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8c29jaWFsJTIwbWVkaWF8ZW58MHx8fHwxNzI0NjIzNjUyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>The Best Lead Generation Digital Marketing Tool</h2><p>If your business needs leads then you need whatsapp business. And if you aren't using it yet, you need to start. <a data-mce-href="https://business.whatsapp.com/" href="https://business.whatsapp.com/">Whatspp business</a> is the best perfomaing sales channel. Your profile should be optimised. And a click to chat action from your website is highly recommended.</p><h3>An Optimised WhatsApp Business Catlogue Example</h3><figure id="figure-fqpkrt2e6m0a503zh"><img id="fqpkrt2e6m0a503zh" src="https://cdn.durable.co/blocks/1crICXzRmwJjPaRN5HpggGO0qACNGOnKjdJumy5kb4M31LHAJpOsQXFJJd4kbJoX.png" alt="person holding white and blue click pen" title="person holding white and blue click pen" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 45% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="45%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1crICXzRmwJjPaRN5HpggGO0qACNGOnKjdJumy5kb4M31LHAJpOsQXFJJd4kbJoX.png" data-mce-style="aspect-ratio: 16/9; object-position: 45% 30%;"></figure><p>Your whatsapp profile should be optimised and complete. Add your working hours and even products and services. Ensure you add relevant keywords too and pictures so people can clearly see what you offer. In this example you can see that the <a data-mce-href="https://pandaboxtakeaway.co.za/" href="https://pandaboxtakeaway.co.za/" target="_blank" rel="noopener">PandaBox</a> catlogue is clearly optimised.&nbsp;</p><p><strong>Sidenote:</strong> Try to include whats app stories into your content strategy.</p><h2>The Best SEO Tools</h2><p>SEO is essential for driving organic traffic to your website. Tools like <a data-mce-href="https://neilpatel.com/ubersuggest/" href="https://neilpatel.com/ubersuggest/" target="_blank" rel="noopener">Neil Patel's Uber Suggest</a> and Ahrefs are two of my favourites. You can use both tools for free in the beginning. While Ubersuggest offers a more competive price compared to Ahrefs. You can also use Google Search console for free. But you will still need someone like an SEO to understand and uncover SEO strategies within your business.</p><figure id="figure-2g2h1lz5yqjm0a4ea1h" class=""><img id="2g2h1lz5yqjm0a4ea1h" src="https://media.gettyimages.com/id/2158026446/photo/organic-traffic-text-on-yellow-paper-near-paper-clips-on-table.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9WK3u6Cn19lHpQVkpn9v1Ezga9jyn1RBuCzBf8ZlEoA=" alt="Organic traffic. text on yellow paper near paper clips on table" title="Organic traffic. text on yellow paper near paper clips on table" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2158026446/photo/organic-traffic-text-on-yellow-paper-near-paper-clips-on-table.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9WK3u6Cn19lHpQVkpn9v1Ezga9jyn1RBuCzBf8ZlEoA=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>AI Website Builder Tools</h2><figure id="figure-8qaphmsutm0a6wb0o"><img id="8qaphmsutm0a6wb0o" src="https://images.unsplash.com/photo-1485827404703-89b55fcc595e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxBSSUyMHdlYnNpdGV8ZW58MHx8fHwxNzI0NjI3ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="white robot near brown wall" title="white robot near brown wall" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1485827404703-89b55fcc595e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxBSSUyMHdlYnNpdGV8ZW58MHx8fHwxNzI0NjI3ODY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>What's a business wihtout a website? A virtual space to show exactly what you offer. And it's getting much easier to build, manage and upkeep. Wordpress website development and maintenace can be costly and time-consuming. That's why an AI websites are becoming popluar. I made this website with <a data-mce-href="https://durable.co/" href="https://durable.co/">Durable</a>. They take care of all the maintrence and SEO. And I'm excited to test and share the perfomance compared to a tradiutional wordpress site. So be sure to <a data-mce-href="https://www.youtube.com/@CookieSEO" href="https://www.youtube.com/@CookieSEO" target="_blank" rel="noopener">follow me on Youtube</a> for all the SEO experiemnts.</p><h2>Google's Tools&nbsp;</h2><figure id="figure-lo3ut5iifm0a5l75t"><img id="lo3ut5iifm0a5l75t" src="https://media.gettyimages.com/id/1163973538/photo/googles-headquarters-in-silicon-valley-in-mountain-view-california.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=S-pWTG-qRS3Ozx5FWVaOJ_LTH1yXDFj6wFErFmaAlbk=" alt="Google's headquarters in Silicon Valley in Mountain View, California." title="Google's headquarters in Silicon Valley in Mountain View, California." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1163973538/photo/googles-headquarters-in-silicon-valley-in-mountain-view-california.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=S-pWTG-qRS3Ozx5FWVaOJ_LTH1yXDFj6wFErFmaAlbk=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Google offers a plethora of free digital marketing tools for your small business. Such as Google Ads keyword planner, Google Maps or Google my Business, Google Drive for document sharing and storage collaboration, Google sheets for data collection, Gemini your AI assistant and work bestie and Google Calander for appointment scheduling. I use all of these tools for clients that sign up for my <a data-mce-href="https://cookie-ai-marketing.com/services" href="https://cookie-ai-marketing.com/services" target="_blank" rel="noopener">digital marketing services</a>.</p><p>Pretty cool right? So what are you waiting for. Get going with these free tools or <a data-mce-href="https://cookie-ai-marketing.com/contact" href="https://cookie-ai-marketing.com/contact" target="_blank" rel="noopener">reach out</a> and I'll set it up for you.</p>

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