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The Power of AI in SEO: Unleashing the Future of Digital Marketing

Aug 16, 2024By Belinda Takamori
Belinda Takamori

Understanding the use of AI-Powered SEO

AI-powered SEO or the use of AI in SEO, uses artificial intelligence and machine learning to improve your website's ranking on search engines. Basically it helps you show up better in search. By analyzing data, discovering trends and developing content strategies. And ultimately making better, data-driven decisions. By using AI tools, you can optimize your site more efficiently and effectively. 

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AI can tailor content based off of data you feed it

Key AI Tools for SEO

Several AI tools can boost your SEO efforts. Here are a few of my favourite tools that are levarging AI:

  • Keyword Research tools: Tools like Google Ads Keyword Planner and SEMrush use AI to suggest relevant keywords based on search volume and competition.
  • Content Optimization: AI-powered platforms like copy.ai and gemini can generate content ideas, write optimized copy, and even create meta descriptions and tag (I like using Gemini but guide gemini with best practices). Even Yoast SEO  (premium option only) has built in AI tools.
  • Technical SEO: Tools like Google Serach Console can analyze your website for technical issues, while AI can prioritize recommendations based on impact.
  • Rank Tracking: AI-driven rank tracking tools monitor your website's performance and identify trends over time. Like GSC  and Ubersuggest   has incorporated AI into its platform to enhance its capabilities and provide more valuable insights to users. (I love to use Ubersugest to check other businesses traffic)

Google Search Console: Your Technical SEO Ally

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Google Search Console is a free tool offered by Google that provides crucial data about your website's performance in search results. It's essential for identifying and resolving technical SEO issues with real world data from your own website.  

Google Search Console (GSC) is increasingly leveraging AI to provide more actionable insights and recommendations to website owners.

Key features and benefits:

  • Crawl errors: Discover and fix issues preventing Google from accessing your pages.  
  • Index coverage: Monitor which pages are indexed and identify any issues preventing indexing
  • Performance: Analyze search queries, clicks, and impressions to understand user behavior.
  • Mobile usability: Identify mobile-friendliness issues and improve user experience. 
  • Core Web Vitals: Measure website performance metrics crucial for user experience.   

Not using Google search console yet? Or maybe you're not even sure if you are. GSC is crucial for data collection. Let me help you set up GSC on your website.

Adjust your strategy based on the data you collect

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Results won't happen overnight but with AI it's faster and smoother

AI-powered SEO offers many advantages. It saves time, improves accuracy, and helps with data collecting, reporting and tracking. By using AI tools, you can boost your website's ranking and reach more people organically. Start exploring AI options today to take your SEO to the next level. 

AI SEO Requires Human Intervention 

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AI is a powerful SEO tool, but human oversight is crucial. While AI can automate tasks and gather data. As well as expand on your content ideas and starteies. Humans provide the final touch; creativity, critical thinking, and brand voice and identity. Ensuring content resonates with target audiences and is useful to user and your ideal customer.