Cookie-AI-Marketing

Essential Digital Marketing Tools for Your Small Business

Aug 25, 2024By Belinda Takamori
Belinda Takamori

Modern Digital Marketing Tools that Work for You

Internet of Things IoT, digital marketing, online shopping concept, Woman using mobile smart phone and laptop with internet network connection, social media, technology icons

Businesses need the right tools to stay competitive. The best digital marketing tools for small business are relevant to now. Let's learn what tools help your team and business streamline tasks, gain valuable leads, improve efficiency, and measure performance. Let's explore some essential digital tools every small business should consider. 

Social Media Management Tools

Social media is a crucial part of any digital marketing strategy. My favourite tool right now has got to be Plannable. You can schedule everything, approve posts to publish and collaborate with team memebers in real time. Try all features, except x posting, for free, for up to 40 posts.

Women scheduling social media on her phone

The Best Lead Generation Digital Marketing Tool

If your business needs leads then you need whatsapp business. And if you aren't using it yet, you need to start. Whatspp business is the best perfomaing sales channel. Your profile should be optimised. And a click to chat action from your website is highly recommended.

An Optimised WhatsApp Business Catlogue Example

person holding white and blue click pen

Your whatsapp profile should be optimised and complete. Add your working hours and even products and services. Ensure you add relevant keywords too and pictures so people can clearly see what you offer. In this example you can see that the PandaBox catlogue is clearly optimised. 

Sidenote: Try to include whats app stories into your content strategy.

The Best SEO Tools

SEO is essential for driving organic traffic to your website. Tools like Neil Patel's Uber Suggest and Ahrefs are two of my favourites. You can use both tools for free in the beginning. While Ubersuggest offers a more competive price compared to Ahrefs. You can also use Google Search console for free. But you will still need someone like an SEO to understand and uncover SEO strategies within your business.

Organic traffic. text on yellow paper near paper clips on table

AI Website Builder Tools

white robot near brown wall

What's a business wihtout a website? A virtual space to show exactly what you offer. And it's getting much easier to build, manage and upkeep. Wordpress website development and maintenace can be costly and time-consuming. That's why an AI websites are becoming popluar. I made this website with Durable. They take care of all the maintrence and SEO. And I'm excited to test and share the perfomance compared to a tradiutional wordpress site. So be sure to follow me on Youtube for all the SEO experiemnts.

Google's Tools 

Google's headquarters in Silicon Valley in Mountain View, California.

Google offers a plethora of free digital marketing tools for your small business. Such as Google Ads keyword planner, Google Maps or Google my Business, Google Drive for document sharing and storage collaboration, Google sheets for data collection, Gemini your AI assistant and work bestie and Google Calander for appointment scheduling. I use all of these tools for clients that sign up for my digital marketing services.

Pretty cool right? So what are you waiting for. Get going with these free tools or reach out and I'll set it up for you.